On the exhibition floor
CIFF Guangzhou 2024: Yizhong and HDE Furniture Showcase Dual Brands and Innovative Commercial Seating Solutions
Exhibition: China International Furniture Fair (CIFF) Guangzhou 2024 · Date: March 2024 · Exhibitors: Foshan Yizhong Furniture Co., Ltd. & Foshan HDE Furniture Co., Ltd. · Booth No.: 19.1A11 & 9.2C18
In March 2024, Foshan Yizhong Furniture Co., Ltd. and Foshan HDE Furniture Co., Ltd. participated in the China International Furniture Fair (CIFF) Guangzhou, one of China's leading furniture industry exhibitions.
For this exhibition, the two companies presented their products at two separate booths, creating a dual-brand exhibition experience and demonstrating their respective product positioning and development strategies.
One of the major highlights was the introduction of the new full-plastic chair, Xingman, under the HDE brand. Meanwhile, Yizhong Furniture presented an extensive range of commercial seating and furniture products, covering multiple application scenarios.
Through this dual-brand strategy, we aimed to strengthen brand recognition, showcase our product development capabilities, and connect with more domestic and international furniture buyers.
Furniture and sourcing conversations
A major highlight of CIFF 2024 was the official introduction of the Xingman full-plastic chair under the HDE brand.
As a newly developed brand, HDE focuses on full-plastic chairs, with the goal of providing practical, stylish, and versatile seating solutions for different commercial environments.
The Xingman chair attracted attention with its all-plastic construction and contemporary design.
By establishing HDE as a brand dedicated to full-plastic seating, we aim to develop a more focused product portfolio and create a distinctive market identity.
This launch also represents an important step in our brand development journey, bringing new possibilities for product innovation and market expansion.
At Booth 19.1A11, Yizhong Furniture presented a comprehensive collection of commercial seating and furniture products.
From the stand to your next project
Unlike a single-category product display, this exhibition highlighted our ability to serve different commercial environments through a diversified product portfolio.
Practical dining table solutions for school cafeterias, restaurants, staff dining areas, and other commercial spaces.
A variety of dining chair designs combining functionality, durability, and contemporary aesthetics.
Practical seating solutions designed for lecture halls, training centers, conference rooms, and educational institutions.
Space-efficient seating systems for airports, hospitals, waiting areas, and other public facilities.
Functional seating products designed for offices, meeting rooms, training spaces, and commercial workplaces.
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